COMMUNICATIONS STRATEGY AND PLANNING

  • Defining communication objectives

  • Formulating communication strategies

  • Development of key messages

  • Target audience identification and prioritisation

  • Development of tactics and methods of delivery

  • Critical timing and execution plan

  • Success criteria

  • Measurement

  • Budgeting

  • Organisation and running of communication planning workshops

  • Writing and preparation of communication plans

  • Board and employee presentations of communication plans

  • Coaching of internal communications staff
     

Experience

Experience ranges from counselling internal communications teams during the development of communications plans, through to providing complete recommendations.

 

The best plans are those that are put together in close collaboration with a client.

 

Typically they are developed by holding a series of workshops during which each of the elements is brainstormed, discussed, questioned, refined and finally elaborated.

 

Planning, budgeting, and agreeing measurement and success criteria are also key.

© 2020 Tim Edgar