EXECUTIVE TRAINING MODULES
PRENTATION SKILLS TRAINING
Tim is a former Television News Reporter and Presenter who has trained a wide range of both technical and non-technical executives in essential presentation skills.
He draws on his experience of having worked in television as well as from having personally spent more than 30 years in front of audiences ranging from small groups to auditoriums of more than a thousand people.
Presentations and public speaking skills are not limited to certain people – anyone can give a good presentation, or perform public speaking to a professional and impressive standard. But, like most things, it takes some preparation and practice.
Tim is skilled at guiding both technical and non-technical executives through the methods and the practical aspects needed to captivate an audience. This coaching is most effectively conducted face-to-face, either on an individual or small group basis over the course of a full day. This gives participants the opportunity to practice the techniques and to receive constructive feedback.
MEDIA AND SPOKESPERSON TRAINING
If a spokesperson is properly trained and prepared it can be extremely rewarding and can make all the difference as to how your organisation is perceived in the eyes of the public.
Tim has coached and prepared media spokespeople ranging from executives simply wanting to become better at dealing with trade and technical media, through to the most senior Board Directors of large corporations having to respond to a difficult situation in front of the international media.
The approaches vary but many of the principles and techniques are the same.
The coaching Tim gives is tailored to the individuals involved and depends on how much media training they have received in the past. But it always includes authentic, life-like scenarios and simulation exercises to prepare the participant/s for even the most hostile media interviews, intrusive questions and challenging interrogation. Examples of some of the best and worst cases are discussed, and tips and tricks are included to help build confidence and professional demeanour.
For specific cases, coaching can be extended to includes message development and preparation of comprehensive questions and answers. Courses are usually held over either a full day or half-day.
CRISIS COMMUNICATIONS AND ISSUES PREPAREDNESS
All too often Tim is called in to help clients who are already facing a serious issue. Something ‘unexpected’ has happened or a situation has got out of control. Suddenly they need help to manage it, particularly from a communications perspective.
In many cases, the ‘unexpected’ could have been identified as a potential risk long before it became a crisis. Even if it couldn’t have been averted, staff could have been trained to handle it and to know how to best respond.
Fortunately, there has been so much publicity given to cases of crisis situations being handled badly, that companies and organisations are realising that they need to invest in crisis and issues preparedness.
This typically starts with a full vulnerability audit involving various managers and senior executives brought together for a workshop to identify as many as possible of the issues or incidents that could – even hypothetically – occur. If there are actions that can be taken to eliminate or minimise the risks, then these can be agreed and implemented immediately. For the remainder, detailed plans need to be drawn up so that everyone knows exactly what their role will be and how to handle them if they ever did occur. Importantly, this needs to include how they will be communicated, to whom it will be communicated and what will be said.
The chemical industry, with whom Tim has worked over many years, takes issues prevention and issues management extremely seriously. Scenarios are regularly rehearsed, often in conjunction with the emergency services, and plans and responses are constantly updated to take on board learning from best practices elsewhere.
Crisis and issues preparedness training usually includes media training but goes deeper in terms of how to conduct vulnerability audits; development of messages, statements and an issues management toolkit: and potential scenario building. Far-sighted companies realise that crisis and issues plans need to be regularly reviewed and so they often involve experts like Tim to be part of their issues management team.
Suffice it to say that preparedness can be an extremely good and cost effective form of professional insurance. Reputations take years to build but can be lost in seconds. A relatively small investment now can save millions in the case of an incident in the future.